Richemont Group: Innovation

We helped the newly-created Richemont Research and Innovation team articulate a manifesto for their work, at a time when massive changes were taking place in the supply chains of all of their diverse, international maisons. Changes like personalisation, demand-driven production, and new maintenance expectations all meant that the company and their brands needed to develop a position that would connect with customers who expect ongoing producer responsibility as standard. 

Having established the manifesto, Richemont then needed to hyper-target the most innovative talent in the company. The solutions was an internal crowdsourcing competition to find tech-meets-luxury innovation. The campaign was designed to repeat year after year, and was surrounded with external thought leadership opportunities.