Qualcomm Halo

Qualcomm developed a system that would allow wireless charging for electric vehicles, which meant that cars could charge whilst parked or even whilst driving, without the need to plug in. Aside from press events and high-profile speeches, data told us that a more hands-on experience could be a more effective way of creating demand amongst vehicle manufacturers. We built a 360° virtual environment based entirely on existing content, where potential customers could experience the new technology as closely as possible, get questions answered, and begin to engage with sales teams.