Hitchr: next generation hitchhiking

Our client ‘went viral’ with a niche community, creating a big opportunity to build long-term engagement. Virtually overnight they found themselves with a unique opportunity to establish their brand as more than a novelty, but as a platform that can create a cultural shift, and an engaged and motivated audience.

However, they needed a clear understanding of their diverse audience in a highly competitive travel market to convert initial momentum into loyal users, who will both love the brand and take real action. And while they needed a robust strategy, they also needed to create communications activity quickly to turn audience interest into meaningful conversion, for both business growth and investor confidence.

Our solution was to quickly establish a qualified target audience, through a multi-channel micro-campaign that gained 14x more reach than expected, and strong CPF and Marketing Generated Community Value for investors.