Better Cotton Initiative

The Better Cotton Initiative (BCI) is one of the world’s most recognised standards for sustainable cotton production, with members across the entire value chain. Amongst many activities - from events to documentaries - we built a claims framework rooted in robust supply chain and LCA data, and worked with retail members like Nike, adidas, IKEA, H&M and G-Star RAW  to communicate accurately, avoid greenwash, and drive brand awareness.